Sober October Services
No doubt you're busy gearing up for Sober October...and so are we in the NonToxicated community!
As you will be aware, our 14k strong community is full of alcohol free drinks consumers who love to hear about, and try, new AF drinks and grown up soft drinks.
As every AF brand and distributor knows, Sober October is one of the key months of the year with more consumers trying to abstain from drinking alcohol for the month. From our experience many of these people stay connected to the alcohol free community and continue to buy AF drinks, as mindful drinkers.
Since we started NonToxicated, just in time for Sober October in 2020 , we've organically grown our audience of alcohol free drinks consumers, meaning we have a ready made target audience for your products:
Facebook Group Members - 6.9k
Opted In Email Subscribers - 1.7k
NonToxicated App Downloads - 1.5k
Instagram Followers - 3.5k
During Sober October we anticipate a significant increase in all these numbers. Because of this, we have put together some options for you to reach our audiences and maximise your Sober October marketing efforts. Our Sober October Newsletter will be dropping into inboxes ready for the start of Sober October.
Big Sober October Giveaway!
Throughout October we are promoting a Big Sober October Giveaway! Each day we will be giving away a prize...alcohol free of course! Brand/Distributor to supply prizes & send direct to two winners as we will be running the competition on Insta and Facebook. This will be a great way to increase visibility, brand awareness and your social media following!
List Products On App
The NonToxicated App is a central place where consumers can find alcohol free and grown up soft drinks. They can search by category or brand, create a wishlist, access the offers section and look at all the latest news/articles. If you are interested in listing quite a few different drinks, give us a shout to discuss a discounted rate.
We also have a featured product section on the NonToxicated App which appears on the home screen when users log in. Featured products appear on a rotation basis. Your product would be featured throughout October.
Send A Dedicated Email
Would you like to send an email exclusively about your brand and products to our 1.7k opted in email subscribers? You can use this space to tell your brand story, talk about your products, any awards you might have, new product launches, events, venues, etc. We would also create this as a news article on the NonToxicated Website & App with a direct link to any relevant products. If your product isn't listed directly on the App please see above for more info.
Sober October Newsletter
This would be a space to include up to 200 words of your choice along with an image or video and would be sent to our 1.7k subscribers. This could be an irresistible offer, brand or product news etc. We would also create this as a news article on the NonToxicated Website & App with a direct link to any relevant products. If your product isn't listed directly on the App please speak to us and see info above.
Takeover Day
A Takeover Day is where you 'take over' the NonToxicated Facebook Group for the day. You can create up to 5 posts...these could be videos introducing your brand to the group, info about your best sellers, behind the scenes info, a poll, links to product info, a competition etc...whatever you think of as long it does not disrespect other distributors or brands. You can also create a post for us to post on our Facebook PAGE which you can then share. We’ll announce it as “Takeover Day" at 9am on the day you choose. You can even go live once that day in the group if you like...
Promote Your Event or Venue
If you've got an AF event coming up or an AF venue you want to tell our audience about, our Sober October Newsletter is the perfect place to spread the word. If you would prefer to send a dedicated email...see information above.
Go Live
Go live in the Facebook Group to talk to our audience of 6.9k alcohol free drinks enthusiasts about anything AF relatated eg Sober October tips, coaching services, mixology, your book, new products, events etc. The video can also be posted in the Facebook Group for anyone that didn't manage to see the live video.
Facebook Group Entry & Engagement
Get access to our Facebook Group of over 6.9k alcohol free drinks consumers. You can create 1 post per week in our Facebook Group throughout October and engage with our members too!
Mixology Slot
Provide us with a recipe and image for our Sober October Newsletter. If mixology is your thing why not also Go Live in the Facebook Group? See details above.
Interested in our Sober October or other NonToxicated Membership Services? We’re here to help!
If you would like to create any bespoke marketing campaigns to reach our audiences, please speak to us we're always happy to look at new ideas and packages to help make your Sober October a success!
Speak to us about your objectives, goals and challenges and we can advise on the best ways to reach our audiences of alcohol free drinks consumers....book a call today....