Stand Out This Dry January...Feature In The NonTox Does Dry Jan Handbook!

Dry January is THE biggest date in the alcohol free calendar!

NonToxicated is a community of alcohol free consumers who are actively looking for new drinks to try. Many are looking for AF related inspiration, drinks recommendations and juicy discounts and offers from brands!

Before, during and after Dry January we have an influx of members to our Facebook Group of 8.7k members, all looking for 'Dry Jan Inspo' and exciting new drinks to help them stay motivated throughout what can feel like a very LONG Dry Jan!

If you want to get your message in front of our alcohol free drinks fan-base  this Dry January then keep reading....

The NonTox Does Dry Jan Handbook, is a digital publication full of content designed for those participating in Dry Jan as well as the more seasoned alcohol free drinkers.  We are coviering a topic each day and new content is released weekly.

The content follows a number of themes including:

• Fresh Pours, New Beginnings : Highlighting the rejuvenating aspects of non-alcoholic beverages, the craft that goes into making the drinks and the people behind the brands
• Taste Adventures: Exploring new flavours and drinks. Different pairings,  drinks celebrating cultural roots, mixology - getting excited about the versatility of the AF drinks available
• Mindful Manufacturing: Behind-the-scenes glimpses into the making of AF drinks. Focus on ethical production, sustainability, innovation in manufacturing techniques and use of local ingredients
• Community Connections and Craftmanship  Celebrating the craftsmanship and care put into every bottle as well as the AF Community and getting involved in local communities / charities

The NonTox Does Dry Jan Handbook is split into 31 days of Dry January with a topic each day and new content released weekly.

We are inviting alcohol free and grown up soft drinks brands to contribute to one or more of the days with a one page feature which can include promotion of your brand and products.

Which topic/s would fit with your brand message?

Fresh Pours, New Beginnings

• "New Year, New Flavours" — Brand partners introduce a new or signature product for 2024.

• "Meet the Makers" — Short profiles or interviews with the people behind the brands.

• "Why We Chose The Low and No Sector" — Brands share their mission and vision.

• "Wellness in Every Sip" — Highlighting the health benefits of a featured drink.

• "From Our Community" — Share testimonials from consumers who've tried and loved the product.

• "The Craft Behind" — A spotlight on the unique crafting process.

• "Savour the Weekend" — A cocktail/mocktail recipe using a featured product!
  
  

Mindful Manufacturing

• "Sustainability Spotlight" — Share environmental initiatives of a brand.

• "The Journey of a Bottle" — Show the production process, from ingredients to store.

• "Quality Assurance" — Emphasise the rigorous testing and quality checks.

• "Ethical Endeavours" — Highlight any fair-trade, organic, or ethical sourcing practices.

• "Local Love" — Focus on brands that source and produce locally.

• "Innovation Insight" — Showcase technological or innovative advances in production.
  

Bonus Week - Looking Ahead

• "What's Brewing in 2024?" — Brands tease upcoming launches.
• "Your Wishlist" — Engage the community to share what they'd like to see next.
• "Toast to Togetherness" — A concluding event, perhaps a virtual party, thanking the community for their support.

Additional Features & Engagements

In addition to the daily topics we will also be including the following content:

• Brand Spotlights: Daily features or weekly takeovers by different brand partners.
• Challenges: "30 Days, 30 Drinks" challenges with a chance to win prizes.
• Exclusive Discounts: Special offers for the NonToxicated community.
• Interactive Polls & Quizzes: Engage the community and gather insights on preferences.
• Guest Posts: Influencers or experts in the non-alcoholic space can share insights, reviews, and experiences.
  
  

The NonTox Does Dry Jan Handbook is THE go to publication for everyone participating in Dry Jan in 2024! 

It's jam packed full of useful, interesting and inspiring content while helping both our community of alcohol free consumers and brands to make Dry Jan the best one yet!

Dry January Pricing

All brands wanting to be included in the NonTox Does Dry Jan Handbook will be allocated a full page space which can include editorial, images, videos or any kind of content relating to the topic of the day. 

There is also an option to add on a 'dedicated email' for just £49 (usual price £149) for all brands who confirm a full page ad.

We will also have 4 spaces for Brand Takeover Days. 

Details of what's included in the full page ad and the Takeover Day listed below....

Additional Dry January Advertising Options

We've also got options to reach our audiences in other ways inlcuding:

• Social Media Promotion
• The Alcohol Free Drinks Directory
• The NonToxicated App
• Power Hour
• Dedicated Email



We can work with you to advise on the best options and create a bespoke package for you to meet your goals and objectives this Christmas. 

Simply email us to find out more!