How Long Does It Take To Build Brand Awareness for Alcohol Free Drinks Brands?

How Long Does It Take To Build Brand Awareness for Alcohol Free Drinks Brands?



In the vibrant and rapidly expanding market of alcohol free drinks, standing out is crucial. But how long does it really take to build brand awareness, and why is it so important for your brand's success?


Let's dive into these questions and explore strategies to accelerate your journey, including the vital role of the NonToxicated community.


The Importance of Brand Awareness


Know, Like & Trust: Consumers have to get to know like and trust a brand before they make a purchase. This is particularly true for alcohol free drinks brands where the buying cycle is significantly longer than their alcoholic counterparts. Brand awareness is the foundation of trust. When consumers recognise your brand, they are more likely to trust your product.


Customer Loyalty: A well-recognised, trusted brand encourages repeat purchases. Once customers have a positive experience with your brand, they are more likely to become loyal advocates, spreading the word and contributing to organic growth.


Competitive Edge: In a market crowded with options, strong brand awareness can set you apart. It helps you to not just compete but to stand out and become the preferred choice among consumers.


Easier Introduction of New Products: When your brand is well-known, launching new products becomes easier. Consumers who are already familiar with your brand are more willing to try your new offerings.


How Long Does It Take to Build Brand Awareness?


Building brand awareness is not an overnight process. It typically takes consistent effort and strategic planning over a period of time. Here are the stages you can expect:


Initial Introduction (0-3 months):

  • Objective: Get your brand name in front of as many people as possible.
  • Strategies: Get active on social media and engage with your target audience, attend industry events, and collaborate with influencers in the alcohol free space. Initial paid advertising can also help to generate quick visibility.

Building Recognition (3-6 months):

  • Objective: Make your brand recognisable and familiar.
  • Strategies: Increase engagement on social media, publish high-quality content, and ensure your branding is consistent across all channels. Utilise customer reviews and testimonials to build credibility.

Establishing Trust (6-12 months):

  • Objective: Develop a relationship with your audience.
  • Strategies: Focus on providing value through educational content, exclusive offers, and superior customer service. Engage in community events and relevant activities to increase visibility and trust.

Achieving Top-of-Mind Awareness (1 year+):

  • Objective: Become the go-to brand for alcohol free drinks.
  • Strategies: Maintain a strong presence through continuous marketing efforts, expand your product line, and create memorable experiences for your customers. Monitor and adapt to market trends to stay relevant.


The Role of the NonToxicated Community

The NonToxicated Community is made up of over 20k alcohol free and grown up soft drinks consumers who are interested in trying and buying new drinks. Our community can be a powerful ally in building your brand awareness faster and is in fact, an additional ready-made marketing channel.


We have various different channels for you to build brand awareness within our community including:


  • Private Facebook Group – Over 9.3k Members
  • Facebook Page – 1.1k Followers
  • Instagram – 3.8k Followers
  • Email List – 4k opted in Subscribers
  • NonTox App – Over 2k Downloads


Our community has been built and grown organically over the last 4 years.


The NonToxicated Community is a great place for building brand awareness of your alcohol free and grown up soft drinks.


Our highly engaged community is passionate about trying, buying and promoting alcohol free products and it's a supportive place to hang out too...for brands and members alike.


The enthusiasm of our members can drive organic growth for your brand through word-of-mouth and social media advocacy.


Being part of a community who align with your brand values can rapidly increase your brand's visibility and credibility.


Authenticity is key in marketing, and endorsements from the NonToxicated community carry weight. The genuine support of the NonToxicated community can attract consumers who are seeking trustworthy and reliable alcohol free options.


In Summary


Building brand awareness for your alcohol free drinks brand is a marathon, not a sprint. It requires consistent effort, strategic planning, and patience. However, the rewards of a well-established, trusted brand are well worth the investment.


By leveraging the NonToxicated community, you can accelerate brand awareness and position your brand for long-term success in the growing alcohol free drinks market.

Let NonToxicated Help You To Build Brand Awareness With Our Ready-Made Audience Of Alcohol Free Drinks Consumers


NonToxicated is a community made up of over 20k organically grown, alcohol free drinks consumers predominantly based in the UK & US but also Australia, Canada and Europe.


We have many ways for alcohol free brands to interact with these active and engaged consumers.

More information can be found here or email Leanne to have a chat about how we could help you to reach more alcohol free drinks consumers.


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