Dry Jan Services 2022

Boost Your Dry January Campaign!


As you know, Dry January is the main event in the Alcohol Free calendar. More people than ever took part in Dry January 2022 and each year more and more people decide to lose the booze for the month. 

We've already seen that our members are gearing up ready for Dry Jan and we want to make sure we can support our community the best way possible and we'd love you to get involved too.


During Dry January we have an average of 750 new members join our Facebook Group!! We anticipate it being a busy month again this year.

We have some exclusive opportunities for you to promote your products to our community of AF Drinks Enthusiasts.

The NonToxicated Community comprises of:

  • 7.1k Facebook Group Members
  • 3.7k Insta Followers
  • 1.8k opted in email subscribers of AF Drinks Enthusiasts
  • 1700 App Downloads


Our Dry January Campaign is a great way of getting your products in front of our community which is made up of a wide variety of consumers. These include people who are moderating, practicing sobriety, mindful drinkers, cutting down for health & wellbeing reasons, pregnant mums, as well as those who are experimenting with AF drinks. All of whom are looking for new drinks and inspiration to help them on their journey.


**ALL SLOTS RESERVED!

Competition Collaboration - From £29

In January we are collaborating with Janey Lee Grace* and NonToxicated will be featuring on her “Alcohol Free Life Podcast” which has had over 1.3 million downloads. We are also running a competition alongside this which will be promoted to her audience (she has a mailing list of over 10,000 people)


We are putting together an alcohol free hamper as a prize and will be promoting the drinks within it across our socials throughout January. If you’d like your drink/s to be included then we have various options available starting from £29. Photography for the hamper will take place on 4th January so don’t delay!


*Find out more about Janey Lee Grace below


Other Dry January Services

NonToxicated App Listing - From £10 BOGOF!

The NonToxicated App now has over 1.7k downloads! Are your products listed and is our audience being direct to your online store? If not, we can list them for £10 per month per product (SKU) or £50 upfront for 6 months or £100 upfront for 12 months. If you decide on any of these options we will also let you include a second product for free! If you only have one product contact us for a special deal!


Featured product and exclusive product listings also available, speak to us for more information.


Discount Code - From £49


If you're not already offering our members an exclusive discount code, join over 20 brands that are already offering a code to our audience. We've just created a poll in the Facebook Group and our members are telling us they would like to see more Discount Codes! 

All discount codes are emailed out to our members each month, included on the offers section of the App, posted in the Facebook group and listed on our website too (for the duration of the code).  NonToxicated will also aim to comment with the discount code and link whenever someone mentions your product – or you are welcome to chip in and do this! 


Pricing
1 month - £49
3 months - £75
6 months - £99


Facebook Group Postings £49


Create 3 posts in our Facebook Group of 7.1k members during January. The posts could be a live video, pre-recorded video, competitions, polls, stories, new product launches, news, recipes, tips etc. Our members love content they can engage with




About Janey Lee Grace

Janey Lee Grace is a former BBC Radio 2 presenter, author of several best-selling wellbeing books and founder of the popular holistic recommendations website imperfectlynatural.com Her latest book Happy Healthy Sober - ditch the booze and take control of your life has a forward by Denise Welch. Janey gave a TEDx talk Sobriety Rocks - Who Knew! 

 

Alcohol Free Life from The Sober Club regularly charts in the top 20 podcasts on Apple in the wellbeing and mental health categories and now has over 1.3 million downloads!


Janey is also founder of The Sober Club, a passionate community who regularly buy the products Janey recommends (https://www.thesoberclub.com). 




Boost Your Dry January Campaign Now!

As you can see, we've got lots of ways for you to reach our ever growing audiences and we can also do bespoke packages.   If you'd like to expand your Insta reach we can do joint competitions, create stories, share your content etc...just speak to us about your ideas!


Let’s give our AF community inspiration and support during Dry January and help them to show their friends and family that being AF is far from boring!

If you're interested in getting involved in the NonToxicated Dry January Campaign, simply email leanne@nontoxicated.co.uk or call 07904 459653.


Email Us Now!
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