Are Your Social Followers The Right Target Audience For Your Alcohol Free Drinks?
In the age of social media, having a large following can feel like a huge success. After all, those numbers seem to signify influence and reach. But a crucial question to ask yourself is: Are your social followers truly your target audience and are they converting into customers for your alcohol free drinks?
In this article I look at why this matters and what you can do to ensure you are targeting the right people for your business.
The Importance of Understanding Your Target Audience
Your target audience consists of people who are most likely to be interested in your products or services. They are the ones who will engage with your content, share it with others, and ultimately become loyal customers. Targeting the right people for your alcohol free drinks can help to shorten the buying cycle which is often a much longer cycle than their alcoholic counterparts. Knowing who your target audiences are helps you tailor your messaging, choose the right platforms, and create content that resonates and adds value.
Followers vs. Target Audience
Not all followers are created equal. A large following doesn’t necessarily translate to business success if those followers aren’t interested in what you have to offer. For instance, a fashion brand might have thousands of followers, but if most of them are interested in tech gadgets, the brand’s posts won’t generate the desired engagement or sales.
Indicators Your Followers Aren’t Your Target Audience
- Low Engagement Rates: If your posts receive few likes, comments, or shares, it might be a sign that your content isn’t resonating with your followers.
- High Unfollow Rates: A sudden drop in followers after posting certain content can indicate that your audience isn’t finding your posts relevant.
- Poor Conversion Rates: Lots of followers but few sales? This is a clear sign that your followers aren’t aligned with your target market.
How to Align Your Followers with Your Target Audience
1. Define Your Target Audience
Before you can attract your target audience, you need to know who they are. Consider factors like age, gender, location, interests, and purchasing behaviour. Create detailed buying personas to understand their needs and preferences.
2. Audit Your Current Followers
Use analytics tools to gain insights into your current followers. Platforms like Instagram and Facebook offer detailed demographics and behaviour insights. Compare these with your target audience profile. Are they similar or drastically different?
3. Tailor Your Content
Craft content that speaks directly to your target audience’s interests and needs. Consistently delivering valuable content will attract the right followers.
4. Engage with Your Audience
Interaction is key to building a loyal following. Respond to comments, participate in discussions, and show genuine interest in your followers’ opinions. This not only boosts engagement but also helps you understand your audience better.
5. Test and Measure
Regularly review your social media analytics to see what’s working and what’s not. Adjust your strategy based on the data. Social media trends and user behaviours can change, so staying flexible and responsive is crucial.
In Summary
Having a large social media following is great, but ensuring that your followers are part of your target audience is even better. By understanding who your ideal customers are and tailoring your social media strategy to attract and engage them, you can turn followers into loyal customers. Remember, it’s not just about the numbers; it’s about connecting with the right people who will support and grow your brand and this in turn will shorten the buying cycle which can be significantly longer for alcohol free drinks.
A Ready-Made Audience Of Alcohol Free Drinks Consumers
NonToxicated is a community made up of over 19k organically grown, alcohol free drinks consumers predominantly based in the UK & US but also Australia, Canada and Europe.
We have many ways for alcohol free brands to interact with these active and engaged consumers.
More information can be found here or email Leanne to have a chat about how we could help you to reach more alcohol free drinks consumers.